No card required

One import button. Every source.
Social media, websites, photos of cookbook pages — if you can see a recipe, Hugo can save it. Every import lands with ingredients, steps and live UK supermarket prices attached.




Don't want to pay for imports?
Just pick from thousands of viral recipes already imported for free. The dishes trending on TikTok, Instagram and YouTube this week — saved, priced and ready to cook, no subscription needed.
A cheaper weekly shop
Live supermarket price matching across Aldi, Asda, Tesco, Morrisons & Sainsbury's, plus an AI weekly planner that builds meals around overlapping ingredients — so nothing gets bought once and binned.

Cooking that gives back
YoHugo was built around a simple promise: when you eat well, someone else should too. A tenth of every single subscription goes straight to UK food banks — no offsets, no small print.
10%
of every subscription donated
UK
food banks supported
£0
extra cost to you
You've seen them. You've saved them. You've watched the reel four times. These are the most viral recipes on YouTube, TikTok and Instagram this week that users have saved with supermarket price matching. Time to get off the sofa and into the kitchen.
The food creators changing the way we cook aren't always the ones with the biggest followings. Hugo is here to change that. We're a platform built to champion grassroots talent, shine a light on the creators doing it for the love of it, and make sure great food content gets the audience it deserves.

Don't just take our word for it
Great app
As a beginner cook these recipes were very easy following. I recommend this for people getting into cooking as the instructions and ingredients is easy to follow.
Easy & Delicious
Great recipe ideas & easy to follow - love it!
Love!
Love that I can finally have Instagram recipes at my fingertips without having to constantly go back and rewind. Super easy to use. And I love that some of the proceeds go towards food banks.
Genius
Such a brill app - makes planning meals really simple and cost effective! Love it
Ready to try it?
Join UK home cooks who save recipes, compare supermarket prices, and help feed others — all in one app.
Free to use. No card required.

£0/month
Browse, save and discover recipes with everything you need to get started.
£4.99/month
Unlock the full power of YoHugo. Import from anywhere, ask AI anything.
10% of every subscription is donated to UK food banks.